Products already badged are skipped, not rewritten
A sale starts on Friday and a hundred products need the Sale badge. On Monday it ends and every one of them needs it taken off again. Done one product at a time, that is two long afternoons.
Bulk Ribbon Manager puts the whole catalogue on one screen with the ribbon each product currently carries. Filter to the ones you mean, by name or by which ribbon they have, select them, and apply a ribbon or remove it across the lot in a single action.
Products that already carry the ribbon you picked are marked as such and left alone, so an apply only writes the products that actually change. The count on the button tells you how many that is before you commit to anything.
The ribbons themselves are the ones already defined in your store, so nothing new appears on your storefront that you did not create. Removing a ribbon takes the badge off the product card and leaves everything else about the product untouched.
Built for the week a sale starts, the week it ends, and the tidy-up afterwards.