Our own work-in-progress website showcases a few of our favorite projects and elaborates on our capabilities as a full service marketing agency focused on hospitality industries.

Building the online presence for Boutique Hotel Professionals started with the launch of the new website. 

Hightlights: 
+ Powerful visual story-telling for their featured property 
+ Basic website structure allowing for growth
+ Login section for portfolio case studies 
+ Blog integrated with social media and constant contact

We are currently extending the capabilities of this site adding several new features and building out the services and portfolio sections. 

The redesign of Hotel Investment Corps website focused on three main objectives: improve SEO, create modern look and feel, and showcase the portfolio of past and existing properties under management. The resulting website, launched in 2018, remains as fresh and modern today five years later. 

Brighton Aesthetics needed rebranding starting with the logo and extending to all aspects of their digital and spa marketings. Inspired Pineapple designed the logo, created and defined the brand guidelines. 

After completely redesigning the website, we added the following essentials to automate scheduling, product purchases, and more:

+ online scheduling for all their services
+ member's website to manage appointments, subscriptions, product orders, and account management 
+ integrated Constant Contact
+ integrated Square
+ integrated Cherry Financing 
+ eGift cards

We continue to work with Brighton Aesthetics to improve their SEO, keep their website content fresh for visitors, and build their brand both online and in the local market.

Web-based marketing and branding in the hospitality sector is constantly evolving, and, as such, it is important that our clients continue to evolve and grow with it. This new website brings an all new approach to showcasing the entirety of The Inn at St. John’s resort–highlighting the historic architecture and indescribable qualities that make each guest’s stay at this boutique hotel a profound and unique experience. 

Two goals were front and center with this website project: increase revenue generating leads and showcase the property. Underlying our creative process on this website is the philosophy that the guest’s experience at the resort begins the moment they start planning. We simplified the entire reservation process for accommodations, weddings, catering events, private dining, restaurant, and golf–making it seamless and efficient. 

When designing a website for a boutique hotel property, familiarity and ease of use of the website navigation and interface are essential, but doing so while preserving and highlighting the property’s individualistic identity and knowing where to fit in and when to stand out is an art form. This is Inspired Pineapple’s forte.

The results speak for themselves. Since launching the new website on January 2022:
Visits Up 280% 
Leads Up 350%
Subscribers Up 520%
Ave Visit Duration 9:20 

Hightlights:
+ Powerful leads forms throughout the site
+ Storytelling through videos and photography (we manage video productions and photoshoots from A to Z for our clients and use their own media when available)
+ Online appointment scheduling for tours
+ 360 room tours
+ Integrations with Constant Contact
+ Integration with the Booking Website

We continue to maintain and add new features to the website along with developing new videos, photography, and SEO.

Three goals drove this website redesign: create a seamless flow between the division sites and the main corporate site, update the look and feel, and visually showcase the tours through video and photography. 

The biggest challenge with this project was combining the divisional sites under the main corporate site from a user standpoint, while maintaining 6 distinct sites from a search engine's perspective. Keeping separate divisional sites allows each division site to bulid a strong digital presence through SEO. The reason this was challenging is because we wanted to ensure a seamless navigational structure and flow between the websites so that their website visitors felt like they were only on one website.   Having the separate division sites, each with their own look and feel was confusing visitors and made the divisions feel smaller, rather than part of a bigger entity. 

Corporate travel's main website is now a gateway for the divisional websites. While the division sites reside on their own domains for SEO, visitors experience a seamless transition between the main website and the division sites. 